Gourmandise Belgian Bakery
Branding for an artisan Belgian bakery
Gourmandise (n):
the appreciation or consumption of good food
the appreciation or consumption of good food
Gourmandise is a (fictional) artisan Belgian bakery based in Wellington, New Zealand. The bakery prides itself on its traditional artisan craft bakery skills that produce mouth-watering Belgian delicacies. Their inviting and vibrant atmosphere with a contemporary twist provides customers with a slice of Belgium’s hospitable culture as well as their impeccable passion for quality food.
A custom typeface was created as part of the branding to enhance the overall aesthetic of the bakery's image. Its stylistic features are somewhat plump, appetising, fun, friendly, and contemporary with a subtle resemblance to piped icing. It was inspired by European pâtisserie cabinet signs and script fonts. Download it for free (see link at the end)
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Credits:
Photography: Rebecca Watson
Food Items:
Panache French Bakery
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