Village to Clinic is a fictional fundraiser event held in New Zealand which involves participants completing the Tongariro Crossing as an individual or in teams. The idea was initiated in response to a need in a village in Afghanistan for a recovery home. 
The branding has been designed to express energy, urgency, vibrancy, excitement, health, athleticism, boldness, youthfulness, and quirkiness. The brand strategies involve a friendly and personal approach that hopes to encourage people to get involved and encourage sponsors to contribute and donate towards the cause. 

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